‘Twas 2 Days Before Christmas

‘Twas 2 days before Christmas and all was a-flutter,

Still baking to do and we’re all out of butter.

 

Pre-Boxing Day sales are in their full swing,

As I think of the gifts and joy that they’ll bring.

  

Gentle ‘Charlie Brown’ snow flakes float from the sky,

And a gem of a parking spot catches my eye.

 

I weave through the lot with precision and skill,

As a red SUV thinks to test my good will.

 

I’m a black-belt in shopping and getting my spot,

And to challenge me now, he wisely chooses not.

 

Snug as a bug-in-a-rug I pull into my space,

I head to the entrance to start the seasonal race.

 

Somewhere between Lords-a-Leapin’ and 8 Geese-a-Layin’,

I whip out my black belt moves and then start a-prayin’!

 

‘Buy-one-get-one for free’ screams the sign in that store,

‘We’re closing our doors’ smoothly lure several more.

 

I’m beginning to sweat as I imagine the great deals,

I can’t pass up those offers, they’re practically steals!

 

I’ll take a quick peak inside, as I may need one of those,

Grinchy teacups, purple vases or Muppet slippers for my popsicle toes.

 

I’ll take 2 or 4, maybe more just for me,

Never mind what I’m spending it’s the savings I see!

(That’s the black-belt shopping decree!!)

 

I grab a life-time supply of these things I might need,

Thinking I’ll get to gift shopping in my own time and speed.

 

Look at that, the mall’s closing and I’ve forgotten my list!

All these bags with great deals are now hurting my wrists.

 

I crawl home sore and tired, the butter I must borrow,

Thank goodness it’s just the 23^rd and I still have tomorrow!

 ~ Kimberly L. Martin

Couldn’t Have Done It Without You!

Today is “Bake Cookies Day”!  What a great reason to gather your friends, children, pets or family members to do something special and fun together – whether it’s baking cookies or making snow angels. 

Entrepreneurship is somewhat of a solo endeavor, and for me there have been times when I have felt alone on my journey. But when I think of all of the ‘gathering’ that traditionally goes on at this time of year, I become aware of the many people who have supported me and contributed to my success.

If you’re feeling pangs of loneliness or isolation at this time of year, or at times in your entrepreneurship, it’s important to do 2 things; 1. Acknowledge all of the beings in your world who support and contribute to your business and life. 2. Reach out and ask for what you need. 

It’s easy to slip into the “I can do it all myself” mindset feeling that since it’s your business/life, you really should be able to do it all yourself.  This type of thinking can leave you feeling overwhelmed, under-supported and running on empty. 

By raising your awareness of all who have supported you in even the smallest of ways you focus your attention on what you have, and that will lead to receiving more of the same.  Where your attention goes, energy flows.

Taking action to create the life you want is a form of taking responsibility and being fully present in your life.  There is only one person who can live your life and bring everything into the world that you are meant to offer and that person is you.

The real-life angels that surround us are the fuel for our journey, and we are the pilot that drives us to our chosen destination.

To all of my friends, family members, clients, associates and well-wishers, I thank you; I’m so very grateful for you and I know that I couldn’t have done it without you!

All the very best to you and yours for a happy, healthy holiday season, and cheers to a New Year filled with love, unbounded wealth and prosperity!

3 Steps For Business Writing That Makes An Impact

In our previous blog we spoke about writing as a way to boost your business presence.  If you’ve decided to add writing to your marketing toolkit for 2010, today we’re offering 3 things to consider so that your message will leave the right impression on your readers.

1. Start With The End In Mind – What’s your goal in writing this piece?  What outcomes or next steps are you looking for the reader to take through the information you’re presenting?  Business writing often moves people to take action.  Knowing what action you’re inspiring, will help you to write in a way that will deliver a result that’s rewarding for both you and your readers.
2. Know Your Target Audience – What are the key challenges, gaps in information or primary areas for development in your target market?  To have the most impact and benefit to your potential and existing clients, your message should be written with them in mind.  If you write too generally, with the hope of connecting with many, you will actually end up connecting with few or none. People just won’t see that you are speaking to them.
3. Write On One Topic At A Time – Sometimes we have so much to say and to share with our clients we can inadvertently bombard them with information. It’s easier to digest information in small bites. Make one point really well and stay on topic. Be clear about your message so that readers know what action to take and feel inspired to do so, rather than overwhelmed by ‘all of the possibilities’.

Business writing could be described as ‘writing with a purpose’. Even if that purpose is to entertain, it still has a purpose.  Your readers will get more out of the information you provide for them if they connect with the message you’re sending.  The purpose of this article is to share business writing tips with health and wellness entrepreneurs to help them build their business when using writing as a marketing tool.

Writing As a Way to Boost Your Business Presence

Writing is one of the most powerful ways to present yourself as an expert in your field and boost your credibility. Think about it; when you walk into any book store and you see non-fiction books written on specific topics what do you infer about the author?  You think that they must be an expert in that field to have written and published a book.  Right?  I know that’s what I think. 

You certainly can write and publish a book, but there are other forms of writing that can get you noticed, raise your credibility and present you as an expert in your field as well.  Some of these ways are: publishing articles, writing whitepapers, workbooks, blogs, eBooks or contributing to on-line forums.

When thinking of a topic to write about, ask yourself “What problem am I solving with this book/article etc?” Think about common issues or challenges your clients come to you about.  What gap in your offering could be filled with what you write?  Or, if you find yourself offering the same solution to the majority of your clients, can you create something they could take away to refer to when you’re not with them?

For the small business owner, writing as a form of business promotion provides visibility and credibility that is worth its weight in gold, and it’s one of the ways I mention in my new eBook: 10 Ways To Promote Your Business With Integrity. Yes, I take my own advice!

I know that when you’re running a small business – especially a service-based business – it’s a challenge to get yourself known to a wide audience.  You’re always searching for integrity-based ways to keep your name top of mind for potential clients.  Writing client-valued material can build strong trusting relationships, promote your business and attract clients in a non-threatening manner as well as heighten your business presence.

5 Ways to Help a Friend or Loved One Overcome with Holiday Stress

The holiday season can be a time of great joy or great sadness.  If you have a friend or loved one who is coping with a job loss, death, serious illness, or financial strife, it can be hard to know how to help.

These tips from the authors of Overcomers Inc: True stories of hope, courage, and inspiration will help.

1. Be sensitive to your loved ones’ limited financial resources. If your brother’s just lost his job, bragging about your holiday ski trip would be cruel.  Instead, suggest low-cost or free holiday gift suggestions so that everyone can participate, even if money is tight. 
2. For the recently widowed or others who are in mourning, don’t avoid mentioning the departed family member. Gently reminisce about favorite family memories.  It’s better to speak of the departed that to carefully avoid all mention of his or name.  Follow the lead of the person in grief.  If the discussion is too difficult, she will change the subject.  Many times, the widow or widower will appreciate the chance to share a memory of the lost loved one.
3. Allow people to have their space, but watch out for isolation.  Stress and grief can be exhausting.  Your friend or family member may not be up to the traditional all day shopping trip or noisy holiday party.  Let her set the pace.  However, if you sense that your loved one is withdrawing from everything, consider stopping by for a quiet visit or a cup of tea.  Loneliness is most acute during the holidays so some extra loving care will be very helpful.
4. Invite your loved one to an uplifting community activity.  Holiday concerts, drives to see colored lights, and religious activities can be a source of connection and enjoyment.  It’s hard to not to smile when you see a child’s joy or a humorous holiday play.  Fun is often in short supply, especially when things are hard.  Strive to bring some joy to your loved one and increase their contact with their community.
5. Be patient and understanding.  Your efforts to bring joy and comfort will be appreciated, even if your hurting loved one can’t express that gratitude right at the moment.  A person dealing with a serious life challenge can be emotionally fragile so be gentle, encouraging, and present.  That understanding is the best possible gift you can provide.

  

 
 

Differentiating Your Business For Success

Apropos to the approaching holidays – it’s “Cookie-Cutter” week! I’m sure this obscure holiday was named for the baking activities that often occur at this time of the year, but today we’ll talk a little about veering away from a “Cookie-Cutter” approach to business to help you stand out from the crowd – in a good way – and draw to you, your ideal clients.

There are standards of practice in almost every complementary health care discipline and those should always be adhered to, so in consideration of that; in what ways can you stand out from those offering the same thing as you?  How does someone choose to visit you for their wellness needs vs. Bob down the street?  In what ways do you differentiate yourself and your offering to attract your ideal clients? 

These are important points to consider because when you can articulate and demonstrate what makes you, uniquely you, it becomes easier for the people who most need and value your services to find you.  For those who will refer to you, it helps them to be able to send the right people your way.

You may be demonstrating your uniqueness already in ways you don’t even realize!  Perhaps it’s your breadth of offering.  Maybe it’s your specialization in a specific technique. Is it your monthly draw for a gift basket?  Is it the ambiance you provide in your work space?   You may have your perception of what makes you unique and valuable to your clients, but what do they say?  You can be sure they have a different experience being in your practice than you do. 

So, here’s the thing, if you can articulate to potential clients and those who may refer to you, the things your clients value most about what you offer, you will have a powerful, authentic descriptor for your business that will resonate with your ideal clients.

Put these two or three of these points into a phrase and use it when describing your business to others.  Doing this will attract your ideal clients.  Additionally, referral sources will be able to direct to you those who will most value the services you provide.

6 Steps To Write A Compelling Vision Statement

It’s not just important to have a vision of where your business is going – it’s critical.  If you can’t “see” where you’re headed, then how will you know if you get there?  Those who are in alignment with the concept of attracting what they want in their lives, know it all starts with a vision of what they desire.

Oddly enough, many health and wellness practitioners are attracted to this thinking, but resist taking the steps to do this with their business.  There is a feeling of wanting things to develop organically and by getting into the details and specifics; this will somehow “jinx” the result, so it’s avoided.  Others think that if they “dream” too big, they will just be disappointed, so it’s better to just be happy with what they have or with whatever comes vs. setting their hopes on a vision that seems too far out of reach.

Both of these are faulty thinking.  They keep you from moving forward, growing and creating the level of achievement you deserve and desire. 

Lacking a clear, compelling vision for your business is like getting on a plane, not knowing the destination, flying with your eyes closed and after 36 hours in the air, ending up pretty much right were you started. With the addition of feeling exhausted and jet-lagged!

If you’re looking to grow your business and create the practice you’ve been dreaming of, it all starts with a clear, compelling vision.

Here are 6 steps to creating it:

1. Dream Big – Write freely without judgment, questioning or being “realistic”; your highest vision of what your business and life could be.  Write it in the present tense as if it’s already here.
2. Make it a Stretch – Your vision should paint a picture of what you can achieve beyond where you currently are. 
3. Tie it to the Bigger Picture – Answer the questions, “What will it bring me to achieve this?”  For example: Will it bring you freedom to spend more time with loved ones, or inner peace and harmony? Understand what’s at the root of your desire to achieve this vision.
4. Be Accountable – Share your vision with someone else.  Write it down and post it where you will see it every day. Our motivation is heightened when we declare it out loud to ourselves and to others, and it resonates more strongly with the universe.
5. Take action Every Day – Do one thing every day that moves you towards your goal.
6. Remain Flexible – Be drawn to the vision, not attached to it.  This is about the journey, not the destination.

A clear, compelling vision draws you toward it.  It’s doesn’t strangle or intimidate you.  Like a flower reaches towards the sun; your vision propels you forward, grows you and encourages you to expand to your greatest potential.