3 Steps For Business Writing That Makes An Impact

In our previous blog we spoke about writing as a way to boost your business presence.  If you’ve decided to add writing to your marketing toolkit for 2010, today we’re offering 3 things to consider so that your message will leave the right impression on your readers.

1. Start With The End In Mind – What’s your goal in writing this piece?  What outcomes or next steps are you looking for the reader to take through the information you’re presenting?  Business writing often moves people to take action.  Knowing what action you’re inspiring, will help you to write in a way that will deliver a result that’s rewarding for both you and your readers.
2. Know Your Target Audience – What are the key challenges, gaps in information or primary areas for development in your target market?  To have the most impact and benefit to your potential and existing clients, your message should be written with them in mind.  If you write too generally, with the hope of connecting with many, you will actually end up connecting with few or none. People just won’t see that you are speaking to them.
3. Write On One Topic At A Time – Sometimes we have so much to say and to share with our clients we can inadvertently bombard them with information. It’s easier to digest information in small bites. Make one point really well and stay on topic. Be clear about your message so that readers know what action to take and feel inspired to do so, rather than overwhelmed by ‘all of the possibilities’.

Business writing could be described as ‘writing with a purpose’. Even if that purpose is to entertain, it still has a purpose.  Your readers will get more out of the information you provide for them if they connect with the message you’re sending.  The purpose of this article is to share business writing tips with health and wellness entrepreneurs to help them build their business when using writing as a marketing tool.