5 Powerful Free (or Low-Cost) Ways to Boost Your Business!

Today is the notorious “Black Friday” in the USA. The biggest shopping day of the year.  It’s also “Buy Nothing Day”.  What a dichotomy!

Well, we all know what to do on “Black Friday”, so I though we’d take the road less travelled and explore the topic of “Buy Nothing Day”.  We’ll explore it from the business side, in the form of powerful ways to boost your business that are free or have very little cost associated with them.

Here we go:

1. Contact Former Clients – There is a gold mine there! Go through your records and contact people you have worked with in the past that you haven’t seen in a while.  Many people just get busy and “forget” about you, but are still interested in, and value what you have to offer.  It’s always a good idea to have a reason for the call.  The reason could be found in number 2 or 3 below – just letting them know you have a special offer on for the month of December, or that you’re offering a free class you thought they may be interested in.  My Chiropractors office calls me whenever I’ve gone more than 6 weeks without a visit.  That’s the reason for their call.  It works.  I almost always book an appointment when they call.
2. Have a Sale- It doesn’t have to be a “big” sale.  Call it customer appreciation day/week/month.  Offer 10% off next treatment (which promotes return visits) when they come in, in a certain month, or have a special on your products/packages etc.
3. Offer a Free Educational Session – This could be a ½ hr talk on a topic you see the majority of your clients struggling with or facing.  You can create an audio download on the topic, or even a downloadable meditation they can have at home to listen to between visits.  If you have the technology you can make it into a CD and give it away for the month of December, then start selling it in the New Year!
4. Write An Article To Hand Out To Clients – What are the themes in your practice that people come to you about?  Do some research, or put your existing knowledge down on paper/email/newsletter for your clients as a value added resource for them.  Maybe something like: Top 10 Stress-Relieving Techniques, or 5 Ways to Strengthen Your ____.  This presents you as an expert in your field and creates a value add to your services.
5. Contact The One Person/Business You Believe Could Refer Clients To You – … but they aren’t.  You know who they are.  They’re in close proximity.  They offer complimentary services.  You share a similar clientele.  You know what you offer will benefit their clients.  Take a deep breath, pick up the phone or visit them in person.  Focus on how what you offer will benefit them and their clientele.

Enjoy being creative with these ideas and pat yourself on the back for giving your business a boost without draining the bank!