6 Tips for Packaging Your Offering

This week is “Chemistry Week” which got me thinking about ways to put things together or “amalgamate” offerings – to make them more appealing to clients. 

 December can be a slow month for service providers, yet also a time when they are most needed. Creating an incentive can give your business a boost at the holidays and be a port in the storm for your clients.  You can use these tips to create an offering any time of the year.

 6 Tips for creating packages that work for you and your clients:

1. Have 2 or 3 packages to choose from: At different pricing levels.  People like choice.  Give your best value for the highest priced package to incent people to choose that one.
2. Choosing a name: There are two ways to do this; 1. Make it exclusive sounding ie: Silver, Gold, Platinum or, 2. Emotional; ie: Heaven on Earth, Escape, Abundance.  See what works and resonates with your clients.
3. Intelligent incentives: Think about ways to bring them back. For example “Buy now and receive $25 off your next massage”.  Have an expiry date that they must use the coupon by (60 days on the outside) to incent people to return or make it transferable so they can share it with a friend.
4. Advertise it & promote it: Let everyone who comes in know about it.  Have a sign or flyer to advertise it and also tell people about it.  Tell everyone you speak to about your promotion. PS: DON’T rely on a written sign to sell the package for you .
5. Limited time offer: If people think it will be available for ever, they are less likely to purchase it, than if they know it’s only on for a limited time. For example, make the offer available “Only for the month of December”.  Tip: Pick a time when business is typically slow to give it a boost!
6. Target the package to your ideal client: Create a package that meets the needs of your ideal clients.  They are the ones you want to bring in and have as repeat customers.  If you’re not sure what they’d value, ask them.

If you’ve found a way to package or promote your offering that works well and you’d like to share it, you can respond to this post or drop me an email at kmartin@martinbusinessleadership.com   I’ll share any feedback I receive!