Writing As a Way to Boost Your Business Presence

Writing is one of the most powerful ways to present yourself as an expert in your field and boost your credibility. Think about it; when you walk into any book store and you see non-fiction books written on specific topics what do you infer about the author?  You think that they must be an expert in that field to have written and published a book.  Right?  I know that’s what I think. 

You certainly can write and publish a book, but there are other forms of writing that can get you noticed, raise your credibility and present you as an expert in your field as well.  Some of these ways are: publishing articles, writing whitepapers, workbooks, blogs, eBooks or contributing to on-line forums.

When thinking of a topic to write about, ask yourself “What problem am I solving with this book/article etc?” Think about common issues or challenges your clients come to you about.  What gap in your offering could be filled with what you write?  Or, if you find yourself offering the same solution to the majority of your clients, can you create something they could take away to refer to when you’re not with them?

For the small business owner, writing as a form of business promotion provides visibility and credibility that is worth its weight in gold, and it’s one of the ways I mention in my new eBook: 10 Ways To Promote Your Business With Integrity. Yes, I take my own advice!

I know that when you’re running a small business – especially a service-based business – it’s a challenge to get yourself known to a wide audience.  You’re always searching for integrity-based ways to keep your name top of mind for potential clients.  Writing client-valued material can build strong trusting relationships, promote your business and attract clients in a non-threatening manner as well as heighten your business presence.