Are You Struggling to Fill Your Practice?

Would you consider yourself to be “sales reluctant”?  Are you a health and wellness practitioner running a small to medium-sized business that is not seeing the level of clients that you deserve?  If so, then you are not alone. As a matter of fact, one of the top reasons that small businesses stay empty is due to poor promotion of their offering.  There is a plethora of ways to promote your offering yet for health and wellness providers there is also a belief that doing so is contrary to what healthcare is all about.  I’ve heard many practitioners say things like, “I want my work to speak for itself” or, “If I’m doing good work, people will find me.”   Although these may be true, in many cases “doing good work” alone won’t fill your practice – especially if no one knows what you’re doing.

I know this intimately as I started my own career as an Athletic Therapist treating clients, then spent 15 years in corporate sales to return to the service industry again in my current practice.  I’ve struggled to find ways to promote my services and products in the way that is in alignment with my values.

People who work in the healthcare field commonly believe that there is a division between healthcare and business – and never the two shall mix!  Unfortunately, when you are in business for yourself it’s impossible to avoid.

My mission is to take relationship-building and selling to new heights of authenticity and integrity by providing coaching, tips and tools to help you overcome your sales reluctance and grow your business effortlessly and enjoyably!

Check back regularly as I post information and answer your questions to help you build your ideal practice and share your gifts with the world.  After all, that’s why you got into business for yourself in the first place!

Next time we’ll answer the question, “Why bother selling at all?”